Xiaomi’s UK launch was a hilarious embarrassment

Last week, Xiaomi formally entered the UK market. It’s an exciting development for the British phone-buying public. Not only are Xiaomi’s phones really good, but they’re also inexplicably cheap. There was no way Xiaomi could possibly screw things up. And yet, they found a way. First, a bit of background. As a launch promo, Xiaomi offered two models of its phones for the implausibly low price of just £1. This, obviously, is a bargain, and thousands of punters were champing at the bit to get their hands on one. However, it was unclear how many phones were available for just…

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