UK startup accuses Google of ‘predatory conduct’ over withdrawal of Gmail API

Google has been accused of exploiting a regulatory gap to terminate a startup’s access to the Gmail API. London-based Gener8 said the API is “critical” to its business. The company offers people control of the data that the likes of Gmail harvest. Users can then monetise their information. Thousands of firms already harvest and sell this data. That’s how Google became the fourth most valuable company in the world. Gener8 promises to take the power back. The startup has built an app that shows users the data that businesses have about them. They are then offered two options. One prevents tracking from third-party companies.…

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