Startups, pitch to journalists like you would to a VC

Unicorns, rainbows, seed, pre-seed, angel… my head was spinning as I changed fields a couple of years back. After a decade in PR, comms, and journalism — having worked mostly for the ‘big guys’ with their big partners like Sony, P&G, HP, Cisco, Netflix, etc. — I entered the crazy world of startup PR. I was a total novice here, honestly thinking VC meant ‘video chat’. But the switch meant more than learning a few new acronyms. When you say to a journalist “Hi, I’m from Google,”  well, they probably know that without you needing to introduce yourself. When you…

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