Meta’s ban on ‘sensitive’ ad categories doesn’t spell the end for microtargeting on Facebook

Meta — the surveillance firm formerly known as Facebook — wants everyone to know that it’s being more responsible “this time round.” The Silicon Valley behemoth on Tuesday revealed the latest aspect of its reformed character. The company pledged to eliminate ad-targeting related to ‘sensitive’ topics, such as race, health, political belief, or sexual orientation. The new policy will take effect from January 19th and cover all of Meta’s apps. We are removing ad targeting options that relate to topics people may perceive as sensitive. This includes options related to health, race or ethnicity, political affiliation, religion, or sexual orientation.…

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