Can we please stop talking about ‘digital transformation’?

I don’t want this to be my Jerry Maguire moment but to be honest, I’m sick of hearing the words ‘digital transformation.’ What does it even mean anymore? It’s such a hyped-up term, overused by a market saturated with evangelists spouting conceptual nonsense, amplifying its enigma-like existence (and profiting handsomely from it). It normally starts with the C-Suite coming back from a strategy week, a Silicon Valley trip, or a CMO change — in tow is a strategic imperative on doing something better ‘digitally.’ This enthusiasm trickles down and results in a bunch of smart people sitting in a room…

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