What Spotify’s mess (and its clean up) can teach startups about long-term brand thinking

Did you know Growth Quarters is taking the stage this fall? Together with an amazing line-up of experts, we will share key insights into entrepreneurship during TNW Conference 2021. Secure your ticket now! Former Spotify boss Jim Andersen caused a stir earlier this year when comments surfaced that reignited the debate about the streaming platform’s motivations. In his words: “Spotify was created to solve a problem. The problem was to overcome piracy and get artists’ music out there. The problem was not to pay people money.” Unsurprisingly, this wasn’t well-received. The feedback was swift and sharp, with commentators across the…

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