Make purpose the heart of your strategy — even when your business is nose-diving

Eugenie will be hosting a session on this topic at Boost on April 15th — along with SYLVAIN’s Managing Director, Sherry Rahmatian. Secure your ticket now. 2020 taught me how valuable it is to put purpose at the heart of decision-making. Even when the business is nose-diving. In fact, especially when the business is nose-diving.  For me and my colleagues at Uber the start of the pandemic last year was a moment of contrasts. On the one hand, our mobility business dropped by as much as 70% in a matter of days, while on the other the demand for our…

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