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Zoom is crazy successful — but did it forget its brand?


“Buy Zoom.” That’s what a good friend of mine told me he’d instructed his investment broker to do last March. I was impressed and irked. Why had I lacked the foresight and why had he not tipped me off? 12 months later, his monetary investment is probably equal to the number of hours I’ve spent on the video conference platform. My ROI? A stronger contact lens prescription, his… well, best not think about it. Zoom is the ultimate overnight success, a victor of circumstance. Imagine Facebook’s 2006-08 growth charts, then concertina them into a single week. Friday, March 20th, 2020:…

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