Facebook is now testing Reels…because how else will it beat TikTok?

When TikTok was banned in India last June, Instagram jumped on the short video bandwagon very quickly and launched Reels. The company rolled out the feature globally in August 2020. Now, its parent company Facebook is integrating Reels in the blue app. The firm is testing the feature in India by giving access to select creators to share Reels they created on Instagram to the Facebook app. If they share the short video, it’ll have their Instagram handle attached to it. Plus, these users will also get the ability to create short videos using Facebook’s own tools. While this is…

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