How Viber achieved profitability by NOT following the WhatsApp model

I remember Viber as an app my college friends and colleagues would use to call their relatives in other countries in the early 2010s. Since then, Viber has changed and evolved into a messaging app too. After WhatsApp released its new controversial privacy policy last month, there has been a lot of talk about finding alternatives to the Facebook-owned app. Most of these conversations have revolved around Telegram and Signal. However, Viber has built a strong case for itself by establishing itself in non-western markets. I talked to the company’s CEO, Djamel Agaoua, about the app’s business model, operations, and how it…

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