Your company is facing a software identity crisis — here’s how to fix it

Are you a Mac or a PC? Is there an Android phone or an iPhone in your pocket? Are you reading this article in Google Chrome, Firefox, Safari, or Internet Explorer? When it comes to technology we all pick favorites. Whether motivated by quality, value, brand, or social pressures, we tend to take sides and support them time and time again.  In recent years, this technology fandom has jumped from personal tools into the business world. The average employee uses at least 10 different software tools. It was inevitable that people would start to get attached. Workers wear branded t-shirts…

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