The 5 pillars of building product-market fit B2B products

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limited wiggle room as a founder. Especially in a high-paced startup environment with little space for failure, strong execution on the right points can decrease the risk of failure. You might be staring at the wunderkinder in the B2B industry and their unmatched success, but there is a pattern that is repeated in their products and will be undoubtedly implemented by the next…

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