More than half of humanity now uses social media — here’s what that means for brands

The new Digital 2020 July Global Statshot report from Hootsuite and We Are Social reveals that – for the first time – more than half of the world’s total population now uses social media.  DataReportal analysis shows that 3.96 billion people use social media today, accounting for roughly 51% of the global population. Put simply, this means that more people now use social media than do not. This milestone is all the more impressive when we consider that most social media companies restrict the use of their platforms to people aged 13 and above. In fact, the latest numbers indicate that…

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