Choose your startup’s crisis strategy: Offensive vs defensive

Businesses of all shapes and sizes have been affected by the COVID-19 pandemic, however, startups and small-to-medium-sized businesses are proving particularly vulnerable. Seemingly overnight, businesses have seen their clients become ‘at risk,’ their sales have dipped, and operations have slowed to a snail’s pace. With venture capital investment predicted to slump by billions of dollars in 2020, and government support packages slow off the mark, there is little help on the horizon for many businesses. Business leaders are now determining how best to advance. In the same way a paramedic checks vitals before providing treatment, founders have to assess their…

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