The challenges TikTok must overcome to stay on top in 2020

A ferret dancing with a small Pikachu. A strange banana cesarean. Kombucha girl. The top viewed videos of TikTok in 2019 give a small taste of the range of content available on the platform – and an insight into the quirky humor that has encouraged over 1.5 billion downloads and attracted over 1 billion monthly active users worldwide.   This impressive user base is complemented by even more impressive results for the Chinese brand. Q4 of 2019 saw the short-video application’s in-app purchase revenue soar by 310% YoY – bringing its in-app revenue streams to over $50 million for the quarter.…

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