Oppo’s Realme sub-brand is launching its own sub-brand

Remember Inception, the Christopher Nolan movie that took us on a journey into a dream within a dream? That’s what the ‘sub-brand’ strategy adopted by today’s smartphone brands feels like lately. Today, Oppo‘s sub-brand, Realme, said it’s launching a new line of phones called Narzo in India. While the company hasn’t given out details about what you should expect from this new line of phones, 91mobiles noted that this is the company’s ploy to take on Xiaomi sub-brand spin-offs such as Redmi and Poco. It’s likely that the company will launch sub-$250 phones to compete in the budget segment — because…

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