Why your app idea is just ‘meh’ and won’t succeed

You heard me correctly, I said “meh.” I’m not talking about the “meh” used to ironically describe something beautiful/awe-inspiring; like when your friend uploads a beautiful sunset to their Instagram story and captions it “meh” (yeah, yeah, we know you are such a jetsetter). I am talking about the uninspired, bored, indifferent “meh.” The one for when you see something that has been done again and again, just with a different color scheme and branding.  The one for when you see someone release an ‘innovative’ product without any regard for what their user-base actually cares about. Oscar Isaac GIF from…

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