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Gwyneth Paltrow’s ‘endorsement’ of cryptocurrency is a shameless ad


Fresh off its false advertising controversy, Gwyneth Paltrow’s lifestyle brand Goop is now encouraging people to learn more about the fundamentals of Bitcoin and cryptocurrency – and how they can make their first investment. But before you rush to celebrate mainstream adoption, there are a few things we need to talk about. Yesterday, Paltraw took to Twitter to share a Goop piece featuring an interview with Bill Barhydt, CEO of cryptocurrency wallet and exchange service Abra. The piece poses as an explainer on cryptocurrency and blockchain tech, but really – it reads like a shameless ad for Abra. After glossing over the…

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