How location data is used to manipulate airfare and car rental prices

While the EU recently passed the GDPR into law to give users control of how their data is collected and used, the battle is unfortunately only half won. According to a new (and shocking!) study by TheBestVPN, you could end up paying almost double (or more) the actual cost of a product or service you are interested in depending on where you are accessing the website offering the product from. This concept is known as dynamic pricing — in which businesses charge consumers more or less depending on their ability to pay. It is also known as price discrimination, and…

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