3 biggest brand lessons from the PlayStation vs Xbox console wars

Xbox and PlayStation. The titans of gaming. They have been going head to head since 2001 when the first-generation Xbox was released and pitted against the PlayStation 2. For the past 20 years the gaming community has followed every rumor, development and announcement from the two brands with minute attention. Yet despite the investment, energy, and innovation that has been shown, neither has emerged as a clear winner for gamers’ hearts and minds.  The upcoming launch of the PlayStation 5 means it’s a salutary moment to survey a battlefield littered with the marketing campaigns and claims of previous generations of…

This story continues at The Next Web

from The Next Web https://ift.tt/3fXx6MZ